The MOST important marketing AND business lesson: Fast Vs Slow Thinking
Here are the MOST important marketing AND business lesson: Fast vs Slow thinking. 99% of people, 99% of the time are in a prejudiced thinking mode. Meaning, they are thinking and acting impulsively.
Daniel Kahneman in his legendary book "Thinking Fast, And Thinking Slow" differentiated between two types of thinking:
1) Thinking FAST
2) Thinking SLOW
Fast thinking is impulsive, prejudiced and uncreative thinking. And guess what… That's what most people do, most of the time. When you understand this, you realize that most of the time people are NOT open to new ideas. They are NOT willing to learn. They are NOT willing to change their views, and that's okay.
Here's how this benefits YOU… You just need to structure your message so it fits in with their pre-existing prejudices, and the message will be happily accepted. Those prejudices are usually in the form of:
A is bad,
B is good
I want X
I don't want Y
Just structure a message that's…
"Hey, are you sick and tired of A?
Start doing this and you will get you more of B!
Which will lead you towards X!
And you will never ever have to suffer from Y EVER AGAIN!!!
You get the picture. This opens a door for manipulation... but with greater power comes great responsibility, so use this knowledge FOR GOOD!