8 TWEAKS That Can INSTANTLY Increase Conversions On YOUR Opt-In Pages
2 weeks ago I posted my "capture page" for my Facebook ad and I was REALLY happy with the 35% conversion rate. But then, I made ONE CHANGE and my opt-in page is now converting between 50% and 53% (Up to 192 visitors and 97 leads). Here are the 8 TWEAKS that can instantly increase conversions on your opt-in pages:
1) What the heck is this???
Oh, it's a free guide
2) Who wrote it?
Oh, Mike Kabbani
3) Why are they an authority or qualified to speak on it? (Just give yourself a title)
Oh, he has the title "Client Automation Expert" — seems legit!
4)Matching your Facebook Ad image.
I used the same image on my landing page as my Facebook Ad, this creates congruency between the clicked ad and the landing page and increases conversions. The image also is a "pattern interrupt" image that is very attention grabbing.
5) Have a STRONG & POWERFUL headline
"Stop chasing clients!"
6) Benefit based sub-headline.
This answers "what's in it for me???"
The answer is… 7 Simple Steps To Automate Your Marketing (BENEFIT) And Have Clients Chase You (SO BENEFIT)
7) CTA in First Person Voice.
Instead of "Click here to get access"
it's "Yes! I Want Free Access"
-- Free to highlight that this isn't a paid thing
Okay, so those 7 things on their own got me up to 35% Opt-in rate, which is EXCELLENT for cold traffic.
8) Third party testimonial showing how this is DIFFERENT.
The #1 reason people DO NOT opt-in is because they believe your material is just the same as everything else. It's the old..."I already know this". So having a third party testimonial saying that YOU ARE DIFFERENT or...THIS IS DIFFERENT. It creates very powerful curiosity and intrigue.
Really simple and easy to do. No need for fancy graphics or anything! (I even used the stock background from CF). Use these 8 tweaks that can instantly increase conversions on your opt-in pages and you will have an amazingly high converting page!!